Disney Store North America

Campaign 01—Halloween. Calling All Characters
Tell us… Who are you? A campaign embracing empowerment for the Disney Store. Responsibilities included photo direction, video direction, in-store and online asset creation. Composing imagery for e-commerce needs, utilized skills of color correction, compositing, photo selection, and overall production skills.

Campaign 02—Holiday. Share All the Magic All the Time
Part of the brand and image team that established the core visual direction, narrative, copy, photo direction and styling, cast selection, storyboarding and video animation direction, e-commerce design and distribution of assets to fellow teams. Timeline of deliverables: Black Friday, Cyber Monday thru a countdown to the holidays. Daily e-commerce creative was developed integrating iconic characters and fresh type layouts for the main homepage and section landing pages.